Bright, shiny and positively glowing is the only way to describe Charlene Florian, the Chief Creative Officer at Kerstin Florian International.
This results oriented luxury skincare brand with a philosophy of Outer Beauty, Inner Health, is partnered with many of the finest luxury resort and destination spas around the world, delivering a combination of products that promote well-being and beauty; which according to Charlene go hand -in -hand. Her philosophy is that if you align yourself from within your beauty will shine on the outside. She believes health is a major factor that contributes to looking good, and she herself embraces a healthy, well-balanced lifestyle.
Her mother, Kerstin is from Sweden and is the founder of the Kerstin Florian product range. She has been Charlene’s mentor and a major influence in introducing Charlene to the world of beauty.
From a young age, Charlene was fascinated watching her mother whipping up new recipes for her product line that every day afternoon after school, she would spend the afternoon at her mother’s day spa in Laguna Beach at the Surf and Sand Hotel. She helped out whichever way she could. She loved being in the spa and watching all the transformations that took place and witnessed how pleased customers were when they walked away after her mother worked her magic on them. She then joined the company after she graduated from UCLA where she studied Communications. She continued working at the company throughout her college years, where she played an important part in helping the business to grow.
In the meantime, Charlene wanted to expand her knowledge of ingredients and wellness so she took the time to travel the world with her mother searching for the perfect raw materials. She learned a lot about plants and their magical healing properties. She was exposed to many different cultures from her travels through Europe, India, the Middle East and China; all revealing ancient knowledge about health and nutrition. She learned first-hand about aromatherapy, massage and essential oils from every different region. Charlene loves to educate herself and her travels allowed her to come back to the USA with immense knowledge to share.
In Charlene’s day-to-day life it is important for her to incorporate health and wellness. Especially after being exposed to so many health secrets and the realization of how the internal well being shines through externally. In order to create a balanced life for herself, Charlene drinks good quality spring water, exercises and practices yoga regularly. She also loves to spend time being active outdoors participating in such activities as hiking and skiing. Being outside helps clear her mind and feel connected with nature. The smells of the plants, the serenity of the ocean and the fresh air of the forest are all important elements for her happiness.
She eats a predominately vegetarian diet including high quality fish on occasion. She drinks green smoothies daily, some that she has developed which are being used globally at Kerstin Florian partner spas. She loves to incorporate coconut water, almond milk and Chinese tonic herbs. Charlene gave up refined sugar four years ago and feels absolutely wonderful as a result. She is always on top of her health and takes regular blood tests to be aware of any deficiencies. Although her lifestyle is completely healthy she does have a couple of indulgences, red wine and the highest quality dark chocolate. Overall Charlene believes being healthy is all about balance.
Since one of the companies main focus is skin care I asked Charlene what her personal beauty routine is; She uses Neroli Cleansing Milk mixed with Rejuvenating Cleansing Gel to cleanse her face. She also uses Kerstin Florian essential oils for the face and body because they are great for the immune system; they are cell regenerating and hydrating. From the Correcting Skincare line the Rescue Crème is one of her favorites because it is so hydrating, nourishing and soothing. She also loves the Caviar Skincare products with the active ingredients of Caviar Extract, Organic Green Tea, Co-Enzyme A and Peptides and says they do wonders for the skin. When asked how she would describe her personal style she calls herself a “Modern Scandinavian” who is intrigued by art, culture and travel. I asked her about her personal signature scent and she revealed that essential oils are her scents of choice, specifically Jasmine and Beronia because they smell fresh and clean.
So what does the future hold for the Spa industry and Kerstin Florian? Charlene sees spas focusing more on inspiring people to get re-aligned with nature, to remind us to slow down and relax. Spas will become a place of education on how to be at peace with yourself, to become healthy and to detoxify. Spas will teach methods of bringing health and happiness into our everyday lives. As far as her brand she has her eyes on releasing a complete organic line in the nearby future.
Charlene’s journey was not always so perfect, she’s had her share of challenges like most of todays’ women and has made some mistakes too, but she uses all of them as learning experiences. Now she wants to share her knowledge with others and inspire them to live healthy, happy lives as well. She is doing this by speaking and teaching at weekend wellness retreats and workshops at spas around the world. Visit her blog at http://www.kerstinflorianusa.com/blog/category/charlene-florian/ to find out if she is coming to a spa near you. Charlene is a dynamic inspirational woman and I wish everyone could hear her incredible story.
Kerstin Florian products are distributed by BLC Cosmetics and available Australia wide at Luxury Spas.Charlene Florian has been referred to as the “Dalai Lama of Spa’s” because of her rich and varied background in health.