Serums are skincare superstars designed to amplify your daily skincare routine. Packed with active ingredients and available in an amazing range of formulas, their potencies can vary and they have many uses but when used regularly, serums help combat the signs of aging, dehydration, redness and pigmentation.

Here’s your guide on how to use serums to step-up your regular skincare game. 

A is for Anti – Ageing

As skin ages, it naturally loses its firmness and elasticity. Serums work fast on the skin, reversing signs of premature aging including fine lines and wrinkles.

The hard-working vitamin A, AKA retinol can assist to fight the first visible signs of ageing including fine lines, wrinkles and uneven skin tone. Retinol also helps to prevent the breakdown of collagen which is essential for skin hydration and firmness.

The Ordinary
Retinol 1% in Squalane
Olay Regenerist Retionol 24 Serum
Dr Dennis Gross
Ferulic + Retinol Wrinkle Recovery Overnight Serum

 B is for Boosting Hydration

The most common signs of dehydrated skin are fine lines, dryness and dullness. This can further develop fine lines, wrinkles, dark circles and pigmentation

Hydrating serums clear and smooth the skin and work to replenish moisture and improve the appearance of skin tone and texture. Look for products that are formulated with vitamin B, vitamin E and hyaluronic acid to brighten dull skin.

Hydrabio Serum
Go-To Skincare
Face Hero
Drunk Elephant
B-Hydra™ Intensive Hydration Serum  

C is for Collagen

Collagen is fast becoming the hot skincare word on everybody’s lips, making its way on to health food store shelves and in specialty powders and supplements.

Nutrients from a concentrated serum are able to penetrate the skin directly, absorbing quickly for those collagen-boosting benefits. Like vitamin A, vitamin C also supports collagen production. Vitamin C also brightens the skin, helping to fight pigmentation, sunspots and uneven skin tone.

Look for skincare that includes vitamin C as L-ascorbic acid. A concentration of at least 20% will see results. Ensure you choose a vitamin C product that is both airtight and dark as the L-ascorbic acid is easily degraded by air and sunlight.

Alpha – H
Vitamin C Serum with
Grapeseed Oil
C E Ferulic Serum
They Call Her Alfie
Collagen Facial Serum

By Genevieve Reynolds

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