Starting a fresh with a “solutions’ based” design factory that is doing everything differently…
Alber’s AZFactory , is cleverly named after the first and last letters in his name.
It’s very affordable designer fashion; It’s sizes XXS to XXXXL are being rolled out on Net-a-Porter, Farfetch and AZFactory.com.
So, what was Alber doing all this time… “I needed to run away! Somehow, I didn’t want to do any more pre-collections, post collections. I had to question the present and the future. I had so many questions: the world, women, technology, needs changed… so how is the industry going to change?”
Alber took all of this into consideration and started by embracing technology, he stepped up to environmental-responsibility and created solutions-driven fashion for every shape and size.
“We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle, a place to experiment and try new things, our way”. Alber Elbaz
The first offering from AZFactory is “My Body” a set of dresses that are made of smart fabrics (Italian!) that hug the body making the dresses very comfortable and flattering. Elbaz says, “We’re not here to transform women, we’re here to hug them.”
You’ll love the hybrid Pointy Sneaks footwear that combines comfort with function. The pointy toe design elongates the legs giving you a sleek , lean silhouette – what’s not to love!
And, let’s not forget the AZ Jewerly …Bold and sparkling statement pieces that spark joy – it’s like wearing a piece of art.
Shop here: azfactory.com
Watch the show: youtu.be
