This Mother’s Day, NAKED CASHMERE announces the debut of a multigenerational LOVE campaign featuring Olivia Culpo, Cheryl Hines, Christina Perri, Brandi Cyrus and Tish Cyrus in support of the Breast Cancer Research Foundation (BCRF).
The campaign aims to spread the message of empowerment, education and beauty to millions of women through a unique, multigenerational photo essay series, showcasing the unparalleled bond between mothers and daughters.
The LOVE Collection includes the LOVE Beanie ($95) LOVE Eye Mask ($65); LOVE Socks ($125); LOVE Bootie ($210), LOVE Hot Water Bottle ($125), LOVE Scarf ($195) and more. With every item sold from this collection, up to $50 will be donated to efforts to find a cure. Since its debut in 2017, the LOVE Collection has funded 5,540 hours of breast cancer research and has raised more than $277,000 for BCRF.
